Inappropriate Use of Keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don't go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won't be fooling the customers who will be finally using the links. Let's face it, if the user is searching for "fish" or "fishing" he/she is most likely to not click on a site with a text like "boating fishing exotic animals site seeing great locations cruising Kuala Lumpur". The irony is that if someone is really searching for a subject related to your site's material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.