25 online safest techniques to avoid losing potential visitors

How to Get Repeat Web Traffic - 25 online safest techniques to avoid losing potential visitors

Search Engine Optimization service encompasses everything from consultation, keyword research, copy writing, redeveloping the Website, creating incoming links, submitting to search engines and finally, reporting on its results.

You can't just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. The following are 25 online safest techniques, suggestions and tips to avoid losing potential visitors

1. Set a goal. Figure out how fast you can do it, then create a plan to increase and improve your Page Ranking. Start your own Marketing Linking Campaign;

2. Update the pages on your website frequently. Use your time collecting valuable information on your site, and then tell everyone you can! Offer a web site full of interesting details that similar sites' readers can't live without. The best way to gain readership is by offering a valuable resource! You can even put a date counter on the page to show when it was last updated

3. Think carefully about key terms that your users will search on, and use those terms to construct your page.

4. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

5. Write relevant articles and publish them for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.

6. Choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy. 7. Email other webmasters and simply ask for a link and provide a pre-coded HTML link for them to cut and paste to their page.

8. Place a link on your site to invite customers to 'opt in' to get a monthly newsletter or valuable coupons. Use a "description" meta-tag and write your description carefully.

9. Add a link to your primary page with a script 'Book Mark or Add this site to your Favorites'.

10. Add a link 'Recommend this site to a Friend' so that the visitor can email your website link

11. Use a distinct list of keywords for each page on your site instead of using one broad set of keywords on every page.

12. Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can't search for the text and the crawler can't follow links to your site's other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.

13. Avoid stuffing pages with irrelevant words and content. Also don't create multiple pages, subdomains, or domains with significantly duplicate content.

14. Use ALT text for graphics.

15. Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with hardly any original content.

16. The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

17. If you want to improve your Page Ranking try to do not link to sites that are irrelevant to yours and avoid sites that have a "Links Page" that is hard to find.

18. Building links is another way to improve how high you rank on a search engine index. Links consist of your hyperlink of your web site that is posted onto another web site. The more links of your web site that can be found throughout the internet on other sites, usually the higher you will rank in the search engines. 19. Use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page.

20. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

21. Create a 'Our Policies' page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

22. Ensure that each page on your website has appropriate titles and keywords Offer a web site full of interesting details that similar sites' readers can't live without. The best way to gain readership is by offering a valuable resource!

23. Try to please dissatisfied customers as much as possible.

24. Never spam a client, who has opted for newsletters, with unsolicited emails.

25. A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter

Since search engine marketing is an on-going process, your positions must be constantly monitored. The fastest and most powerful way to make your website known is to submit it to as many relevant web directories as you can. Directory submission is the BEST way to gain targeted traffic to your site. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines.

Concentrate of giving the search engines what they really want - great content, well-organized, well-published and linked to other relevant material. Concentrate on that and you will be rewarded.

by Anne-Marie RONSEN
author Copyright © Anne-Marie Ronsen

Topic Sensitive Pagerank Whitepaper

Topic Sensitive Pagerank (TSPR) bases results on the topical relationship of the query to the documents. This relationship is determined by user input, search history and the Open Directory Project. By matching the topic according to ODP listings, TSPR can return more refined results.

Topic Sensitive Pagerank also takes into account "corrupt" ODP editors who sell listing access. TSPR calculates relevancy based on topical communities rather than pure link power.

Try getting a link from the Open Directory Project. If you're having a hard time, there are editors who sell those listings for a few hundred bucks. Topic Sensitive Pagerank also shows that Google places a lot of emphasis on links from topically related websites. The algorithm itself is very old and has probably undergone changes, or even been replaced by better successors created in-house at Google. Keep in mind the importance of links from related websites.

Click here for more Topic Sensitive Pagerank Whitepaper

Google Algorithms - Google Site and Link Analysis

Google Site and Link Analysis refers to the analysis of information about websites, pages, links and patterns. Patented in 2005, Google looks at factors such as the following:

• The length of domain registration
  
• Domain ownership changes
  
• WHOIS data and physical address information
  
• C-Class IP information
  
• Keyword and non-keyword domains
  
• The discovery date of new domains/pages
  
• Document change frequency and the amount of change
  
• The number of linked internal documents
  
• Link anchor text
  
• Link discovery date
  
• Link changes and deletions
  
• External link growth patterns
  
• The authority of external links
  
• Link quality ratios
  
• The distribution of links
  
• The lifespan of links
  
• Link patterns (new vs old and old vs new)
  
• Anchor text variety

This is not a complete list. You can get a detailed analysis of this document by GrayWolf at Thread Watch.

It's not clear whether this has been incorporated into Google over the years, but it's a good idea to keep this information in mind when you do link building.

Link spikes can be measured against the search volume in a specific topic. If link spikes are not supported by search volume trends, Google can discount or penalize websites. If the linking pattern exceeds the natural or usual pattern, Google will pay more attention to your website, triggering specialized algorithms to determine whether links are spammy or natural. Remember, Google also owns Google News and can correlate events to link patterns.

Inappropriate Use of Keywords

Sooner or later you are bound to find out that between you and the search engine, you are the one with the brain cells. But don't go overboard with your discovery. Yes, you can fool the search engine with long strings of text into which you discreetly bury a gallon of keywords which have no relevance whatsoever with your site, but in the end you won't be fooling the customers who will be finally using the links. Let's face it, if the user is searching for "fish" or "fishing" he/she is most likely to not click on a site with a text like "boating fishing exotic animals site seeing great locations cruising Kuala Lumpur". The irony is that if someone is really searching for a subject related to your site's material even then he/she is probably going to skip clicking on your link because the description betrays no clue as to what really the site is about.

SEO Best Practices

These days it is no longer simply about creating a website, but building a web presence where you establish links and reputation with other sites on the internet. Failure to do this will be detrimental to the position of your site in the search engine index. Google in particular will not usually hand out high ranking position to brand new domains, so your site position will with careful effort rise in the rankings as the domain ages.

Now given that the age of your domain is not something you can alter, here are some of the other key factors that can help in achieving top positions in the search engines.

Clean Code

All the search engines prefer a neatly coded website. When a website is coded in MS Word there can be additional tags that are not helpful when it comes to search engine indexing. Additionally website owners need to be careful about third party WYSIWIG editors as some use proprietary tags which are also not helpful when it comes to top position rankings.

Content

This is the most crucial part of any website; the content will determine which keywords and search phrases you will be ranked for by the search engines. Ideally the content should be unique, but the primary goal is to provide value to the users who visit the website.

Tags

An important part of any webpage is the title and meta-description tags these provide the search engines with vital information that helps them to determine the ranking of the website. In addition the meta-keywords tag is not as useful, certainly as far as Google is concerned, but is still worth adding to the each page with relevant broad keyword terms.

Linking

Simply put this is where other websites link to yours and is beneficial because the search engines consider each link to your site as an indication of its value. Links can come from any type of site, however, large authority sites such as Yahoo! or DMOZ will carry more weight towards the search engines perceived value of your site. It should be noted that exchanging links through the use of link farms is ill-advised due to the search engines looking down on the practice, since they are considered nearly worthless in the sense that these are directories are just a collection of links without any valuable content in them.

There are many websites that will allow you to post comments, articles or even press releases on them, which in return provide a backlink to your site. Whenever adding such backlinks it is important to ensure that those links have targeted keywords in their anchor text as this will help reinforce your site's standing with the search engines.

The overall aims of your SEO endeavours are to present your website in the best light to search engines and humans alike. It will take patience and hard work to implement this properly, but in time it is possible to achieve top rankings in the search engines and the sizable level of user traffic that comes with it.

LSI - Latent Semantic Indexing

Latent semantic indexing (LSI) is the science of natural language processing. It analyzes relationships between words and is designed to distinguish naturally written text from keyword-stuffed documents. Latent semantic indexing considers natural and synonymous relationship between words.

For example, if you're examining an article about an airplane, the LSI system will look for synonyms: plane, aircraft, aero plane. and other related words, which are NOT synonymous, but are often mentioned when discussing airplanes: turbulence, ailerons, fuel, sky clouds,, roll, pitch, etc.

The point of LSI is to detect natural writing and distinguish it from robotic copy written to manipulate search results. Google purchased the company Applied Semantics, which developed advanced LSI technology. Their know-how was incorporated into AdSense, and possibly into search algorithms.

So, write naturally and forget about measurements such as keyword density, and mix related and synonymous phrases into your anchor text.

SEO Tips To Help Boost Traffic & Ranking for FREE!

1. Submit your site to Google, Yahoo, MSN and other search engines, web directories and social bookmarking sites that are relevant, reputable with respectable page rank.

2. Submit your XML sitemap to Google, Yahoo and MSN. Don't forget to create an HTML sitemap on your site for visitors.

3. Do not submit your site if it is still under construction.

4. Check that your keywords are relevant and occur naturally within your site.

5. Make your TITLE and ALT tags descriptive, simple and keyword rich.

6. Title tag should be 60 - 80 characters maximum length.

7. Meta tag description should be between 160 - 180 characters, including spaces.

8. Meta Tag keywords should be between 15 - 20 words.

9. Optimize pages with Headings (H1, H2, H3..) containing your site's primary keywords.

10. Validate your CSS and HTML. Check for errors and broken links.

11. Create unique, content-rich sites, avoiding duplicate content. Do not create multiple sub-domains or mirror sites with different domain names but with the same content.

13. If your site contains dynamically-generated pages (eg. the URL contains a "?"), try to utilize a modification that will generate SEO friendly URLs. Search engines' spiders having difficulty indexing dynamic pages.

14. Keep a maximum of 50 links per page to avoid the risk of being flagged as a possible link farm by search engines.

15. Use a robots.txt file to manage how search engine spiders are indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed.

16. Check your page link structure and site navigation. Every page should be easily found by at least one static text link.

17. Do not create sites that contains only affiliate links and sales copy, providing no valuable, unique content to your visitors.

18. Do not use hidden text and links. Show to search engines what you show to your visitors. Do not attempt to present different content to search engines than what you show to your site visitors, or you may be penalized/de-indexed.